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網站是企業在互聯網上與用戶溝通的主要渠道，網站的完美程度將對用戶對于企業的第一印象產生極大的影響。那么企業建設網站的作用是什么呢？ Website is the main channel to communicate with users on the Internet, the web site of the degree of perfection will first impression of the user for an enterprise to produce great influence. So what is the role of enterprise construction site? 提升企業形象 To promote the enterprise image 企業網站的作用更類似于企業在報紙和電視上所做的宣傳企業本身及品牌的廣告。不同之處在于企業網站容量更大，企業可以把任何想讓客戶及公眾知道的內容放入網站。此外，相對來說，建立企業網站的投入比其它廣告方式要低得多。 Website is more similar to the effect of enterprise in newspapers and on TV enterprise itself and brand advertising. Difference between corporate websites capacity bigger, enterprises can take any want customers and the public to know that the content in the website. In addition, relatively speaking, building enterprise website is much lower than other advertising way. 使企業具有網絡溝通能力 Make the enterprise network communication ability 互聯網真正的內涵在于其內容的豐富性，幾乎無所不有。對企業來說，擁有網站就擁有網絡溝通能力。 Internet real connotation lies in the richness of its content, almost omniscient. For companies with web sites have network communication ability. 可以全面展示企業 Can fully display 企業網站的一個最基本的功能，就是能夠全面、詳細地展示企業及企業產品。企業可以把任何想讓人們知道的信息放在網站上。如企業簡介、企業動態，企業規模、企業廠房、生產設施、產品外觀、產品功能及使用方法等，都可以展示放在網站上，展現在網民面前。 Enterprise website one of the most basic function, is to be able to comprehensive and detailed introduction to enterprises and products. Companies can turn any wanted people to know the information on the website. Such as dynamic, enterprise introduction, enterprise scale, enterprise workshop, production facilities, product appearance, product function and use method, etc, can be displayed on the website, displayed in front of Internet users. 可以與客戶保持密切聯系 Can keep in close contact with customers 每當用戶想知道某企業有什么產品、服務或新產品，甚至只是想知道該企業有什么新聞時，他們就會習慣性的進入該企業的網站。因為大多數企業已經把所有的產品、服務信息發布于網上，并且定期在網上發布有關企業的新聞信息。企業有了網站后便可以利用網絡與客戶進行溝通。 Each time the user wants to know what product, service, or an enterprise of new products, or even just want to know what's in the enterprise, they tend to enter the company website. Because most companies have already put all of the products, services, information published on the Internet, and regularly published online news and information about the company. Enterprise has a website can use network to communicate with the customers. 可以與潛在客戶建立聯系 To establish contact with potential customers 這是企業網站最重要的功能之一，也是為什么那么多企業非常重視網站建設的根本原因。現在，世界各國的經銷商主要都是利用互聯網來尋找新的產品和新的供求，因為這樣做費用最低、效率最高。原則上，全世界任何人，只要知道了企業的網站，就可以看到企業的產品和服務。因此，關鍵在于如何將企業網站推廣出去。 This is one of the most important function of enterprise website, is why so many enterprise attaches great importance to the root cause of the website construction. Now, dealers around the world are mainly use the Internet to find new products and new supply and demand, because it costs lowest and highest efficiency. In principle, anyone around the world, as long as know the enterprise website, can see the products and services of the enterprise. Therefore, the key lies in how the enterprise website promotion out.