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當然，搜索引擎友好的網站正好和上述特征相反，是依靠適合搜索引擎的方式來設計網站，注重每個細節問題的專業性，以真實的信息和有效的表達方式贏得搜索引擎的青睞，從而獲得更好的搜索引擎營銷效果。 Search engine friendly websites, of course, the reverse of the above characteristics, is relying on suitable way to design the website of search engine, pay attention to every details of professional, with real information and effective way to win the favour of search engines, in order to gain a better search engine marketing effect. 搜索引擎排名規則有一些普遍規律，但不同的搜索引擎又有一些不同的特點和不同的排名規則，需要進行針對性優化(即所謂Google優化、百度優化、Yahoo優化等)。其實每個搜索引擎都有自己的算法，但是基本的內容都是相同的，最重要的有一點，就是心中沒有所搜引擎， Search engine ranking rules there are some universal laws, but different search engines as well as some different characteristics and rules of different ranks, the need for targeted optimization (so-called Google optimization, baidu, Yahoo optimization, etc.). Actually each search engine has its own algorithm, the basic content is the same, the most important thing a little bit, is in the heart not by search engine, 百度搜索引擎優化（百度SEO）就是讓網站在搜索引擎百度中獲得較好的排名，提高網站曝光率，從而贏得更多潛在客戶的一種網絡營銷(IM)方式；是百度營銷（百度SEM）的一個重要組成部分。 Baidu search engine optimization (SEO) baidu is to make the site in the search engine baidu get good rankings, improve site exposure, so as to win more potential customers a way of Internet marketing (IM); Is marketing (SEM) baidu baidu is one of the most important component.