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網絡推廣目的
Network Promotion Purpose
網絡推廣狹義上講是指通過基于互聯網采取的各種手段方式進行的一種宣傳推廣等活動，以達到提高品牌知名度的一種效果。同傳統廣告相同，網絡推廣的目地都是增加自身的曝光度以及對品牌的維護； 廣義上的網絡推廣也可理解為網絡營銷。
In a narrow sense, network promotion refers to a kind of publicity and promotion activities through various means based on the Internet, in order to achieve an effect of improving brand awareness. Like traditional advertisements, the purpose of network promotion is to increase its own exposure and brand maintenance; in a broad sense, network promotion can also be understood as network marketing.
與網絡推廣相近的概念有網絡營銷(搜索引擎營銷、搜索引擎優化、郵件營銷、論壇營銷、網站推廣、網絡廣告、SNS營銷、微信營銷）等等。
Similar concepts to network promotion include network marketing (search engine marketing, search engine optimization, email marketing, forum marketing, website promotion, network advertising, SNS marketing, Wechat marketing) and so on.